A morning well spent the Melbourne Market.
The new Melbourne Market, or if we use the correct name. The Melbourne Wholesale Fruit Vegetable and Flower Market. Is located at Epping, right beside the Hume Freeway for super easy access. To say the market is big is an understatement.
Having the opportunity to photograph some of the operations within the market was a real buzz for us. We can’t tell you much about the assignment at this stage. Except to say it involves telling a story in pictures, of another Australian fresh produce to the world success.Overview of a very small part of the Melbourne Market. This only tells a small part of the picture. Much of the markets activity takes place away from the trading floors, in the massive warehouses that make up this incredible complex.
We though we knew a fair amount about production and distribution of fresh farm products… Wow this is a whole new world. So much time effort and labour goes into getting Aussie fresh produce all over the world in next to no time. We saw super fresh, high quality produce. Growing in the field yesterday, sold, consolidated and repacked, quality controlled and on its way to the airport before 5am. That produce will be served up in restaurants and resorts on the other side of the world within a day of being harvested… Incredible.
We love telling visual stories. This has been one of the best so far. Following fresh Aussie produce from the farm to the point of departure for markets around our planet
More to come….