Photographic prints and digital photographs.

Making and presenting photographic prints on high quality art papers.

This is something I’d never even thought about. But the vast majority of photographs taken now will never ever be printed. Most are shared online, stored on tablets or phones and quickly forgotten. Digital photography has created a NOW environment for photography. Don’t get me wrong. That’s a great thing. We can share pictures of important events in our lives with people on the other side of this rapidly shrinking planet within seconds of an event taking place.

News photography is near instant. Take yesterdays tragic weather events in Auckland. Within a few moments of the “tornado” striking west Auckland, images of the devastation and even movies were online. Most shot by the new wave of communicators. Citizen journalists, with a camera in their phone and the technology to transmit pictures to photo sharing sites within seconds. Daily our online news images and TV news programs  are relying  more and more on images captured by Joe Citizen.

So it was interesting to read recently, that one of rock star photographers of this planet.  No, not someone who photographs celebrities as such but a photographer who is deemed to have reached the photographic  stratosphere.  A living and breathing legend of photography. Which in itself is kinda strange because in days gone by. It took years to be acclaimed as a photographic legend. A position that was etched in stone so to speak. Names like Adams, Bresson, Newton Karsh to name a few. Long since passed but still remembered. In recent times the rise and fall of legends has accelerated dramatically. Yesterday, a nobody, today a living legend and tomorrow forgotten.

Back to our current rock star shooter. Most of his images are used for news and public relations purposes online. Good shooter, works really hard and markets even harder. He generally shoots larger jobs. Taking days and weeks sometimes to complete. He tells us that one of his most successful marketing tactics is to have one or more  fine art quality photographic prints made of the best image he produced on the assignment, sign it and present it to his client.

Seems in this world where images are viewed by the thousands daily online and forgotten within seconds. The tactile experience of handling high quality photographic prints and framing them to hang on the wall. Sets the images, and in this instant the  photographer apart from the plethora of starving photographers out in the market place.

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